Unlocking Product Success: The Power of Clear Vision, Smart Strategy, and Customer Insights Tue March 26th, 7:00-8:30PM ET   In today's fast-paced business world, having a clear plan and understanding your customers is very important for making successful products. As a BA (and potential future Product Owner), you can improve your company's results and your career prospects by learning how.  This talk will show you how to create a great product vision, a smart strategy, and really deliver what your customers want.  We will cover areas like product strategy, product vision, Design Thinking, and how to better understand your customers, with a focus on giving you the tools you can use immediately to improve your results. Our speaker, Martina Svoboda, is a passionate Agile leader dedicated to helping organizations achieve their full potential by delivering value to their customers. She has an extensive experience in agile methodologies, organizational development and change management.  Martina has 12 years of Agile transformation experience working with large corporations. She holds certifications as a SAFe SPC consultant, RTE, and Product Owner. In addition, Martina possesses expertise in organizational development and strategy, having collaborated with companies across Europe and the United States. Originally from the Czech Republic, Martina has lived in various places including Germany, Hawaii, and Alabama. For the past 13 years, she has resided with her family in Atlanta.  Martina speaks five languages and enjoys silversmithing and jewelry making in her free time.