Beyond the BA Role: Charting a Path to Product Ownership

Sep 16, 2025 7:00 PM - 8:30 PM Eastern Daylight Time  

Event Image
Ready to level up your impact? Business Analysts are uniquely positioned to become great Product Owners—but the leap isn't always obvious. This session explores the perspective and skills necessary to successfully move from business analysis to product ownership. We’ll break down what’s transferable, what’s new, and how to navigate the journey with confidence.
Kent McDonald
Kent McDonald writes about and practices software product management across various industries such as retail, fintech, agriculture, health insurance, nonprofits, and automotive. He collaborates with diverse product teams and shares resources for business analysts, product owners, and managers through insideproduct.co . Outside of work, Kent is a dedicated #ubersherpa for his family, enjoys jazz and podcasts (not necessarily about jazz), and collects national park experiences.