Presentation Topic:

Why are You Not Building Business Cases? --Five Myths about Business Cases and How to Overcome Them

Presentation Description:

Business case analysis is critical for keeping a business lean and agile. But few organizations dedicate
time to business case analysis because they think business cases are time-consuming, documentation-
heavy activities. But business case analysis should be part of every decision. This analysis is used at the
enterprise and program levels to prioritize capabilities, epics, and approve product and project team
funding. It should also be used at the product level to prioritize features and requirements when getting
consensus on the product vision and laying out product roadmaps.

Whether you are using a traditional methodology, an agile approach, or a hybrid, you must be able to
quickly analyze business value and align features with strategy. Come see examples of lightweight
business case analysis and learn to help your organization make better prioritization decisions.

BABOK Knowledge Area:

1. Business Analysis Planning and Monitoring

2. Elicitation and Collaboration

Presenter:

Barbara provides business analysis consulting and training helping companies increase success through better
analysis. Barbara co-founded two successful business analysis training companies and worked in varied industries
including manufacturing, financial services, and software development. She has written books, articles, blogs, and
training material aimed at helping professionals enhance their skills including Seven Steps to Mastering Business
Analysis First Edition.

Barbara helped define the business analysis profession, volunteering for IIBA. She helped to develop the worldwide
standard for analysis, the BABOK ®  Guide and currently volunteers with IIBA International as the Board Chair and with
The Palmetto Chapter.